My parents met at the University of New Mexico. My mom was studying anthropology, and my dad studied history (I think). They met singing in a choir, which seems strange for both of them, honestly.

Both talked at some point about the phenomenon of wanting to buy a particular car and suddenly seeing that car everywhere. They had a fancy name for it, which I remember hearing but not what it was.

Over the years, I've asked them for the term, but neither now remembers knowing it!

And then, just recently, I've heard the term EVERYWHERE. Replicating the very phenomenon that it was coined to describe.

The Baader-Meinhof Phenomenon is the phenomenon where something you recently learned suddenly appears 'everywhere'. Also called Frequency Bias (or Illusion), the Baader-Meinhof Phenomenon is the seeming appearance of a newly-learned (or paid attention to) concept in unexpected places.